B2B online marketing: why you need it, even if you think you don’t
There are many b2b companies that have significant market share in very specific markets due the niche nature of products, or the very significant size of the unit purchase costs in that marketplace....
View ArticleContent marketing: how to make B2B communications interesting
Looking around at online B2B marketing content, I sometimes wonder who B2B marketing professionals and their agencies think they are really pitching their products and services to. There really is a...
View ArticleContent marketing: ten tips for B2B prospect engagement
With research indicating that only 60% of any marketing content is read before prospects or customers abandon it, client side marketers are then faced with an important question: what went wrong? Of...
View ArticleB2B video content marketing: stay focused to succeed
There is little doubt that video marketing is grown up, and still growing in the business to business (B2B) sector, with the use of video content marketing increasing by 8% to 58% in 20141. And during...
View ArticleCRM and MA: the personalised route to fast-track engagement
Customer relationship management (CRM) systems such as Salesforce and marketing automation (MA) platforms including Marketo and Hubspot today offer client side marketers some very sophisticated tools...
View ArticleB2B native advertising: delivering powerful brand credibility
Business-to-business (B2B) traditional online advertising has always been a powerful and effective channel for targeted and focused B2B marketing communications, when delivered contextually, and...
View ArticleEmail marketing: five simple tips to get read, and loved!
The fight for attention in recipient inboxes grows ever-more ferocious, to a point where some client-side marketers are beginning to question the validity and effectiveness of email marketing. And...
View ArticleContent marketing: five ways to deliver customer engagement
Marketing today is almost completely data-driven, meaning that when it comes to content marketing, measurement of open rates, click-through statistics and website page visits data is seen as critical...
View ArticleMulti-language B2B market development: beyond words
The European Union (EU) is the world’s largest economy, towering over the US, China and India respectively by quite a long way, and its growing commercial integration makes it a great and highly...
View ArticleCustomer engagement: big data or big ideas?
Today, marketing automation (MA), pay-per-click (PPC) and Programmatic Advertising (PA) campaigns, along with social advertising all generate huge quantities of performance data, barraging even...
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